Focus: Creative Direction, Design, Technical Strategy, Production, Post-Production,
The Marketing Director at Sense tasked us to produce a video geared towards fathers who want to have more control over their busy household, but instead of the typical explainer video they wanted content that was foremost going to entertain customers on their homepage, while informing them about common use cases. Through a collaborative process with the client, the video you see above was born.
Below is performance version of the ad that reached a 5% CTR upon launch.
Director / DP: George Mikhail
Producer: Ayanna Hart
Editor: Bryan White