Client: Disney / Propel
Focus: Concept, Creative Direction, Design, Video Production, Technical Strategy, Performance Content Creation
In Propel’s case, content had to be approved by the scrutinous eyes of Disney. We made several different versions of short videos to be used as ads. Some created by using existing footage - like the unboxing video (left). And others from footage we shot while producing Propel’s newest line of videos (right). Through testing, we found that these both performed outstandingly well.
Our goal was to increase direct sales on Propel’s website - which up to now had been nonexistent.
Within just a couple days after launching their account, Propel went from $0 to $150k per day in direct sales on their website. A new revenue stream totaling $4.5 million monthly.
Director: George Mikhail
Creative Director: Josh Blake
Project Management: Samantha Erikson
Editor: Dashiell Silagyi
Development: Andrew Sheffer